A soon as the website went LIVE for the UKasii cryptocurrency rewards program, the number of requests to collaborate from “Bounty Hunters” alleging to have investor portfolios in the thousands was overwhelming.

If the customers saw the value in our cryptocurrency rewards program, they’d purchase UKasii Coin which they’d be able to use immediately.

“You don’t need them mate. You’ve done everything. They had a frequent flyer program in mind and you turned it into a cryptocurrency rewards program….”

The journey in trying to establish a start-up, at some point becomes the text book definition of a mindfuck. And much like the carnal form, these can be great or terrible.

If you accept any significant funding from outside sources, they’re going to look for a return on their investment at some point, sooner rather than later. And in order to receive this sooner, they’ll naturally look to influence strategic decisions and how the company should be, and is run.

The cryptocurrency fit with consumer programs is obvious and natural, with virtual currency, miles, points etc. being the current medium of exchange. But what have butterflies got to do with any of this?

UKasii was going to be very simple to use: Earn money, spend money, lend money. At the end of the day, that’s what “loyalty program” points / miles are; currency.

While many things raced through my mind, the overwhelmingly clear aspect which excited me the most was I was going to be paid to form and run a start-up. And I could do with it what I wanted.